Busses and benches had their time, but now the internet is the best place to reach potential clients. What promotional strategies can you use to get people to your legal website?
Legal marketers face many issues, but increasing your online presence can solve them.
This article will give you strategies to expand the reach of your legal website. Once you get more traffic, you can start converting those leads into paying clients.
Take a look at your current marketing strategy, and lets get into improvements.
So many companies optimize their websites for mobile users now that people expect it. Theyll go to another website if yours isnt optimized.
Create a responsive design for your website. That will analyze what device the visitor is using and adjust the layout accordingly.
Google favors websites that take usability into consideration. Proper mobile optimization improves your SEO scores.
If youve read an informative blog, youre benefitting from content marketing.
Unlike invasive, annoying advertisements, content marketing focuses on providing value to the consumer. With informative blogs, you can create a helpful reputation with potential clients.
Content marketing also improves your SEO scores by building links and keywords.
Content marketing is over 60% less expensive than other promotional strategies. Plus, it generates three times the leads.
Overall, it provides valuable information and directs them towards your legal site. Thatll generate more leads than pestering them with ads.
Social media is vital to spreading your online presence. Youve nailed down your audience, so research which social media outlets they use.
The legal industry can confuse the average person. Social media is a great way to answer their questions with valuable information.
This also gives them an outlet to share great experiences with your law firm.
You want to engage people. Consider asking for their opinions on hot button topics related to your services.
In the era of everything online and on-demand, clients want 24/7 access to you. If theyre looking at your website or social media, they want you to answer their questions right away.
One of the best promotional strategies is referrals. Provide a website experience your clients will happily refer.
For example, industry leader Babcock Partners has a live chat function on their website. If clients have questions, Babcock Partners can answer immediately.
Your marketing team shouldnt waste their time sending out hundreds of emails. Automate your marketing process anywhere you can.
Many services exist to send out emails automatically. That way, leads get a prompt welcoming email when they sign up for your email list.
You can also program automated social media posts. Your team can spend more time replying to comments than posting.
Promoting your legal website involves a complete presence on the internet.
You cant just blast people with ads and expect traffic. With tactics like a social media presence and content marketing, you can generate organic traffic to your website.
Have you used any of these strategies? Which ones perform the best?
Leave a comment to let us know!
Weve always known artists are a little different. They think, talk, and work differently than the rest of us. Most of them even dress differently. It should come as no surprise then that the most recent scientific studies show that artists brains are distinctively different than the rest of the population. Dr. Rebecca Chamberlain of KU....read more
Is your bad credit getting in the way of obtaining a business loan? It might seem like an impossible task to find a lender if your credit score is below average. Were here to tell you there are other options. Business loans for poor credit exist, and we put together a guide to help you understand the lending process. Continue on and youll....read more
Finding the best candidates to fill positions in a company can be the difference between a successful business and non-stop headaches. Employers need to take multiple precautionary steps to ensure that they are looking in the right places for attracting quality people. Its also important to get to know potential employees as much as possible during the....read more
Sure, we all love going to concerts or loud sporting events. But the truth is this can really damage our hearing. Read on to learn how to protect your ears. Are you a musician or concert-goer who is constantly exposed to very loud music? Are you a sports buff that loves the thrill of watching the game with thousands of other fans? Theres nothing....read more
Change is inevitable. The status quo is untenable. Yet, few people and businesses are able to identify the real problem. Many people pride themselves on being able to think outside the box, says Jim Feldman, a renowned keynote speaker, entrepreneur, consultant and author of numerous books. To effectively answer the question, you must first start inside the....read more
The number of children who read digitally is on the rise, according to a report called The Childrens Digital Book Market: The future looks bright. In both the U.S. and Canada, e-book sales for children have increased substantially for some companies. No matter how you may feel about digital books, this is great news. More kids reading is always good news....read more