Its an exciting time in the United States for those involved in the marijuana industry. Its an equally exciting time for those interested in getting involved in the marijuana industry.
With the legalization of marijuana for both medicinal and recreational use taking place in states like California, Colorado, Vermont, New Jersey, and Pennsylvania, opportunities for new businesses such as dispensaries abound.
If you currently own or are looking to start a cannabis dispensary, you might be surprised to know that marketing your business isnt exactly going to be all that simple. In fact, because marijuana is not legal in all 50 states, businesses in the industry have strict regulations they must follow when marketing them if they want to continue to operate.
In this post, well offer several helpful tips for marketing your dispensary. Want to know more? Just keep reading.
With the majority of the products in the U.S., theres a certain amount of freedom afforded to marketers and not very many rules or regulations regarding how things can be marketed. For the marijuana industry, however, there are rules.
As you probably already know, marijuana is not yet legal nationwide. Since its only legal in a few states (and each state has different laws surrounding it), the laws for marketing your dispensary are going to vary depending on where its located. Before you can market your pot-based business, though, youll need to know what your state allows.
For more information on what how your state specifically allows marijuana and cannabis products to be marketed, check out this post from Leafly. It provides an idea of some of the rules and regulations throughout each state. From Alaska to Illinois to New Mexico, theres a ton of information thats sure to help cannabis dispensary owners no matter where theyre located.
For each state, Leafly even goes as far as to detail what the rules and regulations are regarding things like billboards, signage, print media, internet marketing, and more. However, one thing is banned no matter where the cannabis dispensary (or other marijuana or cannabis-based business) is located: marketing products to minors.
Once youre familiar with your local marijuana marketing laws, you can begin to create a marketing plan that is in line with both federal and state regulations and laws. How you go about doing that is at your discretion, but do be mindful that failure to comply can mean the end of your cannabis dispensary.
Or Search Engine Optimization. To make it simple, following good SEO practices means that your business will rank more highly on Google when specific keywords or phrases are searched. And the higher you rank, the more people will visit your website, and hopefully, do things like purchase your productsor (at the very least) sign up for your mailing list.
Want to find out where you rank? All you need to do is type in your dispensarys name into the search bar on Googleand see where it crops up in the results. For example, if you had a prescription for medical marijuana and lived in Lansing, Michigan, you might type Greenwave Cannabis Dispensary in.
Most people on the internet are typically looking for something thats convenient.
If your result is beyond the first page, its time to take your SEO game to the next level. But how? Mastering SEO is becoming increasingly complex as Googles algorithms continue to change.
There are a few simple changes you can make to your website (and the content that lives on it), though:
Keywords are the key to SEO success. Without including them, people who search cannabis dispensary on Google wont find your website.
If you run a cannabis dispensary, focus on what people who are looking for your products would search, and include those keywords and terms on your website. Study up and place them strategically, though, because stuffing your websites pages with keywords will get you found out by Google in no time.
Whats a meta tag? It might feel like it, but youre actually not the first person on planet Earth to ever ask that question.
Well make it simple for you. Meta tags tell search engines like Google whats on the page. This description, though, lives in the coding of the page rather than on the page itself.
And just like other online practices (like using hashtags for greater visibility on social media), some meta tags are more effective for SEO success than others.
When it comes to your content on the web, including imagery is a must. Why? It draws people to your website and, when you combine it with great content, provides them with an experience thats engaging in more ways than one. What does this mean for you?
It means that people will spend a longer amount of time on your website, which makes them more likely to convert.
If you want your cannabis dispensary to be relevant in 2018 and beyond, its essential to maintain a presence on social media. If youre not ready to go all out at once, you can start by creating a Facebook page and Twitter. Since Instagrams user base only continues to increase, its a good idea to set up an account there eventually, too.
For many businesses, social media is very trial and error. (And sometimes, its more error than anything.) Youll find what works for you in time.
Now that weve covered the basics of what you want to focus on when marketing your cannabis dispensary, its time for you to take what youve learned and put it into practice. With adequate research and a bit of trial and error, youll eventually find what practices are most effective for your canna-business.
For more business articles, check out the rest of our blog.
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