In a world full of screens, its a nice change to be able to hold something.
Promotional flyers have an outdated stigma attached to them that breeds a salesy, poorly designed product.
Stand out from the competition with flyers that incite innovation and conversion. Theres not a one-step solution.
Instead, we find that its a blend of a few different components.
Read on to find out how promotional flyers can turn your direct mail into customers.
Remember the days when Youve Got Mail! was a heart-pounding, exciting phrase? Today, we squint at our email inboxes with a feeling akin to dread.
Our recent need for tangibility is a goldmine for promotional purposes. Pair print with gusto and you have an advertising strategy that works.
If you love reaching into your mailbox and still get that jolt of excitement when your fingertips touch paper, youre not alone. In a study conducted by a major news publisher found that more than 80 percent of respondents read every piece of print mail they receive.
They dont just read it, either. They trust it! Print advertising remains the most trusted form of advertising.
Reinforce your brand by utilizing many platforms like print and digital.
Print and digital marketing should always work in tandem. Use both platforms to reach your audience and make a lasting impact. The goal is to reach your customers in the mailbox and on their newsfeed.
Seeing is also connected to remembering. Studies show that when people read print materials, they are more likely to accurately recall the information. When we read on a screen, we tend to read selectively. Our brains scan for keywords so that we can go directly to the information we seek.
Digital marketing has its own unique set of advantages. Why not use them both! Create a short snippet for the digital ads and flex your creative muscle for promotional flyers.
Remember that print is more likely to be read, so ensure your copy is cohesive, engaging, and informative. Great content goes the distance.
Everyone has that poorly designed promotional flyer in our minds eye. Its cluttered, hard to read, and oh-so forgettable. Open your mailbox and youre bound to find what we described.
The issue with these flyers is a combination of poor design, insincere copywriting, and tackling too many products or services.
Take a step back and review those common challenges so you dont fall victim to salesy speak and images that blend in with the background.
These flyers from Conad catalog are an excellent example of how a promotional flyer should work. The design focuses on the products with bold price points and vibrant images.
Its not a question of if but a determination of when. All businesses should incorporate print into their marketing strategy. If you want to see results, devise a small experiment. Promotional flyers are an excellent, cost-effective choice for the holidays.
Check out how your team can use branded content and data to create an advertising story that influences.
Its easy to get caught up in the holiday hustle and bustle when youre constantly looking for the perfect gift. The holidays can get expensive, but there are ways to save , and your vehicle doesnt have to add to that huge dent in your wallet. Firestone Complete Auto Care offers the following tips to help you save money at the gas pump so you can focus....read more
Although braces are essential to correcting a variety of dental issues, cleaning braces with a standard toothbrush is as difficult as trying to floss with a jumprope. The interweaving of wires and brackets traps all kinds of bacteria and food particles that cause plaque buildup and present the risk of tooth decay. Bacteria are usually the source....read more
As a fleet manager, you want to keep your eye on the ball, become informed about news, trends, and legislation, and watch out for unexpected curve balls in the fleet management industry. To do your job effectively, you need to keep abreast of all thats new to accurately manage budgets, reduce financial and safety risks and increase company....read more
There are a number of times in your life that youll need to review your life insurance to ensure youre adequately covered and you have the right policy for your circumstances. Failing to reevaluate your needs can mean that you end up underinsured- something that many American families are facing, with an average insurance gap of almost $320,000. ....read more
As the ritual of spring cleaning nears with every slightly warmer and longer day, many homeowners will look to home organizational trends to kick start their list of projects. No matter which trends homeowners choose to take charge of their houses, its important to ensure that any home care initiatives include pest prevention practices. Spring is a....read more
Are you thinking of starting a blog, but dont know what to write about? Or youve been blogging a long time and need new and current content ideas? Coming up with unique blog ideas may not be easy in the beginning. But as the blog gains momentum, youll discover what your audience likes to read. But theres another catch: after a while, you may hit....read more