The handyman service industry is worth about $5 billion in 2017. It may be surprising, but the need for these services is continually growing. Since 2012, the industry has grown about 8%.
While it is a great time to start a handyman business, there are competitors to try and best. In order to get the word out about the business, its time to learn marketing tools.
Promotion can be difficult to manage at first without much funding. Read on to find out the three best ways to develop a handyman brand.
In modern times, an online presence can mean everything to a growing business. Social media is a large part of online presence. Posting deals, contact information, and customer testimonials online help to market the brand.
Even employee blogging can help to better connect a business to customers. Since the handyman industry revolves around people, it is key to establish a positive and friendly brand.
A quick search will reveal that there are multiple handyman service businesses in the area. To get ahead of the curve, start collecting email addresses to send out a newsletter.
Newsletters keep updates and offers with useful information or coupons in one place. However, sending too many updates can be detrimental and may alienate customers. A gentle reminder or deal can keep customers coming back to the handyman service.
Sponsoring an event (or local sports team) can be a great way to market a handyman service brand. The sponsorships will also provide a positive community aspect and helps with brand recognition.
Providing deals or coupons to attendees of the event helps to build the service as well. The sponsorship would also increase the chances of spreading word-of-mouth marketing.
Take advantage of the possible target markets at these events as well. There may be home improvement stores sponsoring as well. These stores could provide new clients, or become clients themselves. Events may also help establish supplier connections from sellers such as Source 4 Industries.
A home-based business is difficult to market without visual representation. Other than an online presence, printing materials are great to provide that visual aid.
These printed materials can range from flyers, to mail inserts, to even t-shirts. Hand out brochures or business cards in order to support the handyman service. Providing information in person is sometimes better to do in person, as the handyman industry is based on human contact.
Do not be afraid to post flyers or leave a stack of brochures at local businesses! Ask for permission beforehand, however.
Article City provides marketing solutions to bring in more online traffic. We create content that helps to produce leads for more sales.
Sign up for free to learn more about how we can help your business grow! For more content marketing tips, follow our blog.
Article city can provide any business with concise marketing to promote your online content. Contact us for more information on how our services can help you.
Chances are, youre hurting right now. No, were not talking finances. (Thats a whole other story.) Were talking the kind of long-lasting physical pain arthritis, backaches, strains and the like which the Institute of Medicine says at least 116 million U.S. adults experience at a cost to the nation of upwards of $558 billion annually in medical bills, sick....read more
For some travelers, planning a trip is almost as fun as experiencing it. For others, planning a trip leads to worry about logistics, itineraries, finances or just not knowing what to expect. But depending on the kind of vacation youre planning, there are ways to relieve some uncertainty and focus entirely on having scrapbook-worthy adventures. Consider four....read more
Ahhh ? the sounds of summer. This season brings such welcome sounds, like ice cream truck chimes and laughter from children playing games. However, the buzzing sound of stinging insects is perhaps one of the most unwelcome seasonal sounds. For some, this noise evokes fear about being stung, but bees, wasps, yellowjackets and hornets can cause more than just....read more
In an effort to temper down the spoonfuls of sodium and fat that describe most American school lunches, the National Food Service Management Institute is educating administrators and families about the way regional cooking, like Cajun cuisine, can improve the health of schoolchildren. Through webinars, online cooking shows and a score of other free....read more
As winters chill sets in, getting out of bed may turn into a daily challenge. But there are ways to put some pep in your morning step. Morning can be an enjoyable time to collect yourself and prepare for the day. The following tips will help jumpstart your day. * Open up your shades as the sun rises. If getting up early is difficult, getting up before the....read more
Many children are too busy tweeting to go outside and hear a real tweet. Kids today spend an average of seven hours per day using electronic media but only four to seven minutes outside in unstructured outdoor play time. The importance of media in todays world is indisputable, but a skys-the-limit approach to technology can have a powerful downside for kids....read more